From Bob Rath, Associate Creative Director, Palio To creative people, the “That’s it!” moment that gives birth to ideas is part of the problem-solving experience. They first discover it, and then craft it into shape with talent and passion. As creatives, it’s simply what they do. The Creative Brief is their bolt of inspiration. It [...]
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Nine Ways to Improve an Ad
January 22nd, 2010 · 1 Comment · Creative
From Todd LaRoche, EVP, Managing Director of Creative This is something everyone in the advertising industry should take a moment to read (http://www.alchemysite.com/9_ways_to_improve_an_ad.pdf). Whether you work in an agency on the account, creative or brand planning team, or on the client side, this piece is a great reminder of how great ideas, especially simply great [...]
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