From Todd LaRoche, EVP, Managing Director of Creative, Palio By now, most everyone who goes online either has a Facebook account or has heard about Facebook. But here are 11 very interesting facts about Facebook that you should know, especially if you have an interest in leveraging social media channels like Facebook to market a brand. [...]
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Fun Facebook Facts
July 22nd, 2010 · No Comments · Creative, Industry Trends
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Do Creative Awards Mean Effective Advertising?
July 16th, 2010 · No Comments · Creative
From Todd LaRoche, EVP, Managing Director of Creative, Palio It’s an age-old debate: Just because an ad is acknowledged with awards for creativity does that mean it’s effective? Many would say that creative ads are great to look at but often fall flat when it comes to moving product. Making sure the target stops, watches/listens [...]
ShareExpanding Your Brand’s Reach
May 25th, 2010 · 1 Comment · Creative, Industry Trends
From Todd LaRoche, EVP, Managing Director of Creative, Palio I’ve worked in advertising on the creative side for over 30 years now; originally as a copywriter and lately as the Managing Director of the creative staff at one of today’s most creative advertising agencies. It’s been in my best interest over all these years to [...]
ShareThe Power Consumers Now Have To Shape Brands
May 4th, 2010 · No Comments · Creative, Industry Trends
From Todd LaRoche, EVP, Managing Director of Creative, Palio With the recent merging of United and Continental Airlines, an event that happened a while back came to mind that I thought would be worth sharing if you didn’t already know about it. A musician named Dave Carroll had some difficulty with United Airlines – United [...]
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Have Some Fun
April 23rd, 2010 · 1 Comment · Creative
From Todd LaRoche, EVP, Managing Director of Creative, Palio Here’s a real simple thought that we’ve all heard over and over again: If you’re not having fun at your work (at least some of the time), you need to change something. Why? Because you’re going to make yourself unhealthy, and your work – and the [...]
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Recognizing the Stars Behind the Creative All Stars of 2010
March 18th, 2010 · No Comments · Creative
From Todd LaRoche, EVP, Managaing Director of Creative, Palio In the March issue of Pharmaceutical Executive, you’ll find this article, which highlights the “trend setters, the image makers, the creative geniuses” who have architected some of this year’s most memorable and innovative pharmaceutical ads. It’s a great display of work, completely worth looking through. As [...]
ShareSpecial Delivery
March 4th, 2010 · No Comments · Creative
From Todd LaRoche, EVP, Managing Director of Creative, Palio Just the other day, a small incident I happened to observe crystallized for me a basic branding principle that seems so often overlooked by many in the marketing business. I was having lunch in a small Chinese restaurant with tray service. As a friend and I [...]
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Blurring the Line Between Advertising and Apps
February 25th, 2010 · No Comments · Industry Trends, Technology
From Todd LaRoche, EVP, Managing Director of Creative, Palio This post is a follow up to an earlier post titled Brand Reinforcement In The Digital Age. Previously, we referred to nine digital contexts that are now activating people around the world in incredibly powerful, quick and convenient ways: information, participation, conversation, application, transaction, location, diversion, [...]
ShareWhat Does a More Restrictive Environment Do to Creativity?
February 18th, 2010 · No Comments · Creative
From Todd LaRoche, EVP, Managing Director of Creative, Palio Do you remember how, when you were a lot younger than today, you were allowed to roam from home on your bicycle in the afternoon, and your mother didn’t stress out over it? Times have changed. Today, kids growing up can’t go anywhere very far without [...]
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Brand Reinforcement in the Digital Age
February 4th, 2010 · 6 Comments · Industry Trends
From Todd LaRoche, EVP, Managing Director of Creative, Palio With the advent of digital communications, consumers are now finding themselves engaged with brands in ways they never have before. It’s not simply a matter of being exposed to more “push” advertising, in the form of Web banners and pop-ups, for example, but it’s about actually [...]
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