From Bob Rath, Associate Creative Director, Palio Creatives live or die by their portfolio, otherwise known as their “Book.” It’s the most important thing in their working world if they want to show others what they’ve done with their career. No resume could show as much about them. It shows how good they are at [...]
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Do Creative Awards Mean Effective Advertising?
July 16th, 2010 · No Comments · Creative
From Todd LaRoche, EVP, Managing Director of Creative, Palio It’s an age-old debate: Just because an ad is acknowledged with awards for creativity does that mean it’s effective? Many would say that creative ads are great to look at but often fall flat when it comes to moving product. Making sure the target stops, watches/listens [...]
ShareWhat’s the Big Idea?
June 15th, 2010 · No Comments · Creative
From Bob Rath, Associate Creative Director, Palio To creative people, the “That’s it!” moment that gives birth to ideas is part of the problem-solving experience. They first discover it, and then craft it into shape with talent and passion. As creatives, it’s simply what they do. The Creative Brief is their bolt of inspiration. It [...]
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Gut Check Time
May 17th, 2010 · No Comments · Brand Planning, Creative
From Paul Harrington, SVP, Creative Director, Palio You sit down to dine at a fine restaurant: it’s supposed to be the best in town, impeccable service, and the food is reputed to be out-friggin’ standing. It’s going to cost you a bundle, of course, but worth every penny, right? So, would you hand your menu [...]
ShareRecognizing the Stars Behind the Creative All Stars of 2010
March 18th, 2010 · No Comments · Creative
From Todd LaRoche, EVP, Managaing Director of Creative, Palio In the March issue of Pharmaceutical Executive, you’ll find this article, which highlights the “trend setters, the image makers, the creative geniuses” who have architected some of this year’s most memorable and innovative pharmaceutical ads. It’s a great display of work, completely worth looking through. As [...]
ShareDon’t be a Hack Agency
February 1st, 2010 · 2 Comments · Creative
From Guy Mastrion, Chief Global Creative Officer, Palio The best agencies create opportunity for great work to happen. Opportunity starts with access to good clients, brands, and assignments. But it is also much more than that. Creating the opportunity to do great work means creating an environment where creative folks feel that their ideas are [...]
ShareNine Ways to Improve an Ad
January 22nd, 2010 · 1 Comment · Creative
From Todd LaRoche, EVP, Managing Director of Creative This is something everyone in the advertising industry should take a moment to read (http://www.alchemysite.com/9_ways_to_improve_an_ad.pdf). Whether you work in an agency on the account, creative or brand planning team, or on the client side, this piece is a great reminder of how great ideas, especially simply great [...]
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