From Guy Mastrion, Chief Global Creative Officer
It’s a shame that I.D. Magazine will be no more. It was, and remains to me, a great publication for the simple reason that it was dedicated to design thinking. Design thinking and its subsequent solutions are having a profound and positive effect around the world today. From helping to solve the challenges of clean and portable drinking water to the next great chair, design thinking needs to be celebrated and shared.
So what happened? I still love magazine; to me, they are still a very relevant form of media, maybe not enough. Maybe the pub simply never really caught on with enough people for it to sustain itself; maybe the advertisers stopped spending, maybe all of the above.
I will covet every saved issue.
