From Mirek Janczur, Senior Brand Designer, Palio
Recently we celebrated Earth Day and it was the perfect opportunity to spread some green love around. I personally think green love should be spread around all year long. I consider myself a designer and an environmentalist as well as many other things, but the environmental part is something I would like to be involved in at deeper level.
At home, I’ve met some of the requirements, like switching to green bulbs and turning down the thermostat. I’m not using harmful fertilizers and my mower is electric. I admit, these steps are just a start but at least they are enough for me to feel like I’m heading in the right direction.
Then I come to work where the green revolution is still in the incubation stage. If you’re a treehugger like me, you might feel compelled to help the process a bit. I started a search to see what tools I could use to bring some of that green love to my work and I stumbled across The Designers Accord Website.
The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Their aim is to make sustainability a mainstream idea in all aspects of design practice and production by empowering the global creative community.
The organization encourages everyone to get involved, so if you’re like me – a creative mind hoping to make change in the world – this could be a good start for you. There are 3 levels of participation: Adopter – (design firms, corporations, educational institutions); Supporter – (artists, freelancers, designers, students); Endorser – (organizations),
So far they have enlisted 643 Design Firm Adopters, 34 Educational Institution Adopters, and 32 Corporate Adopters in 100 countries across 6 continents.
If you decide not to participate, then at least turn off your computer monitor when you’re done working. As of now, Palio has not adopted a “Kyoto Protocol” of design but I’ll try to change that and I’ll keep you posted on our progress.
Concerned Treehugger.
Palio is a full-spectrum global pharmaceutical and consumer advertising, marketing, and communications agency that excels in brand creation and specializes in brand strategy, product launches, global marketing, and digital and integrated media.
