From Paul Harrington, SVP, Creative Director, Palio Why do you look with envy at my Macintosh laptop when I open it in a meeting? Why must that stringy bungee of drool sway from your chin as I effortlessly use all the same MS Office programs you rely on? And why begrudge me a moment of [...]
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Using Neuromarketing to Sell Soup
March 1st, 2010 · No Comments · Brand Planning, Technology
From Jeremy Lichtenberger, Senior Brand Planner, Palio Campbell’s soup has found that traditional market research wasn’t telling the true story of how customers reacted to their labeling. Campbell’s decided to take a unique approach to market research and spent the last two years trying to understand how customers’ neurological and bodily changes would affect their [...]
ShareBlurring the Line Between Advertising and Apps
February 25th, 2010 · No Comments · Industry Trends, Technology
From Todd LaRoche, EVP, Managing Director of Creative, Palio This post is a follow up to an earlier post titled Brand Reinforcement In The Digital Age. Previously, we referred to nine digital contexts that are now activating people around the world in incredibly powerful, quick and convenient ways: information, participation, conversation, application, transaction, location, diversion, [...]
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