From Chau Ho, Brand Designer, Palio A QR reader app is required on your phone to read the code above: I suggest Barcode Reader for Android phones, Microsoft Tag for Windows phones, and NeoReader for iPhones and non-smartphones. All apps listed are free. If you don’t have a QR-reader equipped phone to view this post, [...]
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Are You Managing Managed Markets?
August 30th, 2010 · No Comments · Account Services, Industry Trends
From John Guarino, SVP, Managed Markets & Payer Strategy, Palio More and more in the healthcare space, the success of a brand depends on having an understanding of managed markets. Nearly all business in our industry is managed. In some way, third party payers, be they commercial or government organizations, are affecting most use of drugs. [...]
ShareTags:atient Protection and Affordable Care Act·Comparative Effectiveness Research·FDAMA 114·managed markets·National Committee for Quality Assurance
There’s a Crow in Your Cubicle
August 27th, 2010 · No Comments · Account Services, Industry Trends
From Michael Boggs, Account Director, Palio From nature’s perspective, the crow is one of the most intelligent birds. Part of what makes the crow unique is that they are known to employ tools in order to help forage for food – they use almost anything they come across in the wild. What’s more is that [...]
ShareEducation Relays – Creating a New Medium for Brand Advocacy
August 5th, 2010 · 2 Comments · Account Services, Industry Trends
From Maureen Wendell, VP, Account Services, Palio A college friend of mine recently started a new business – Heard it From a Mom – that revolves around a unique viral marketing concept called the “Product Relay.” Heard It From a Mom Product Relays leverage the power of Moms when it comes to product endorsement. In [...]
ShareFun Facebook Facts
July 22nd, 2010 · No Comments · Creative, Industry Trends
From Todd LaRoche, EVP, Managing Director of Creative, Palio By now, most everyone who goes online either has a Facebook account or has heard about Facebook. But here are 11 very interesting facts about Facebook that you should know, especially if you have an interest in leveraging social media channels like Facebook to market a brand. [...]
ShareTags:Facebook·Todd LaRoche
A Barnyard Tale: Of Pigs and Scapegoats
July 15th, 2010 · 2 Comments · Industry Trends
From Steve Dubansky, MD, SVP, Medical Director, Palio Apparently, you can put lipstick on a pig yet still be punished for it! I read with interest that the Cadillac division of General Motors changed its advertising agency for the second time in 5 months. What else would you expect? The economy remains severely troubled and [...]
ShareThe 60-Second Guide to Understanding DDMAC’s Guidance on Pre-Launch Communications
July 14th, 2010 · No Comments · Brand Planning, Industry Trends, advertising
From Geoffrey Sheldon, VP, Brand Planning Director, Palio One of the biggest factors in ensuring a successful launch of a new prescription drug lies in a marketer’s ability to generate pre-launch buzz and brand name awareness. Unfortunately, this is often easier said than done, due to restrictions by DDMAC on what can and can’t be [...]
ShareIt’s not what you sell, it’s what you stand for
June 21st, 2010 · No Comments · Industry Trends
From Alan Steele, VP, Director of Studio Services, Palio In his book, It’s Not What You Sell, It’s What You Stand For – Why Every Extraordinary Business is Driven by Purpose, Roy M. Spence, Jr. says purpose is the definitive statement about the difference your organization is trying to make in the world. Purpose is understood by [...]
SharePhotographers becoming videographers
June 17th, 2010 · No Comments · Creative, Industry Trends
From Kim Werther, Art Buyer, Palio Years ago, it was always print photo shoots that would piggyback onto the larger TV/Video production shoots. Now, however, those days are fewer and farther between. Because production budgets are getting tighter and HD-DSLR cameras have made producing video more accessable, agencies and clients have been hiring talent that [...]
ShareInformation Overload
June 11th, 2010 · 1 Comment · Industry Trends, Operations
From Andy Smith, EVP, Managing Director of Global Operations, Palio As I return to work from a two-and-a-half-week break that saw me finalize wedding preparations, host and entertain two sets of families, get married and enjoy a honeymoon, I’m happy that my decision to stay “offline” throughout my vacation went almost to plan… Almost to [...]
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