From Chau Ho, Brand Designer, Palio A QR reader app is required on your phone to read the code above: I suggest Barcode Reader for Android phones, Microsoft Tag for Windows phones, and NeoReader for iPhones and non-smartphones. All apps listed are free. If you don’t have a QR-reader equipped phone to view this post, [...]
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“Does anybody have an idea?”
August 24th, 2010 · No Comments · Creative
From Bob Rath, Associate Creative Director, Palio “A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow.” – Charles Hendrickson Brower Company President: “Does anybody have an idea?” Employee: [...]
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Going Visual
August 19th, 2010 · No Comments · Creative
From Alan Steele, VP, Director of Studio Services, Palio A review of: Going Visual - Using Images to Enhance Productivity, Decision Making and Profits, by Alexis Gerard and Bob Goldstein This book, which is in Palio’s creative resources library, proposes that images are the best new tool to significantly improve business. Using the analogy of a Bach [...]
ShareNovelty or not, I’m into the iPad — hook, line, and sinker
August 16th, 2010 · No Comments · Creative, Media
From Amanda Murphy, Senior Copywriter, Palio Erin Rossi, Palio Art Director extraordinaire, and I recently attended a conference sponsored by The Big Money: Untethered 2010: Profitable Media in the Tablet Era, where some pretty prominent folks from companies like Condé Nast Digital, Sony, HealthCentral, Zagat Survey, Simon & Schuster, Google, Razorfish, and one of the [...]
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The Power of Design
August 11th, 2010 · 1 Comment · Creative
From Rafael Holguin, SVP, Director of Design, Palio It would be unfair of me to write about the design of medicine labels and brand identity in pharmaceutical products without looking back. After researching, I was amazed by the artistic quality and fascinating shaped bottles, typographic labels, interesting ingredients and elegant color palettes. In those days [...]
ShareTags:aspirin·branding·Coca Cola·design·graphic design·Rafael Holguin
Common Imagery in Cancer Related Advertising
August 4th, 2010 · No Comments · Creative
From Alan Steele VP, Director of Studio Services, Palio First and foremost, people view cancer as a life-threatening disease. On top of it, cancer treatments are seen as lengthy, invasive, and debilitating courses of action. And for most people, cancer is a malady only to be discussed with their doctor and closest friends and family. [...]
ShareMug Shot
August 3rd, 2010 · No Comments · Creative
From Richard Roginski, Creative Services Manager, Palio Whether you fill it with coffee, tea, water or even vodka, chances are your morning cup of joe is held by a mug which has sentimental value. And if it is anything like mine, it has been on quite a journey of its own. My mug started in [...]
ShareThe Good Book
July 27th, 2010 · 1 Comment · Creative
From Bob Rath, Associate Creative Director, Palio Creatives live or die by their portfolio, otherwise known as their “Book.” It’s the most important thing in their working world if they want to show others what they’ve done with their career. No resume could show as much about them. It shows how good they are at [...]
ShareFun Facebook Facts
July 22nd, 2010 · No Comments · Creative, Industry Trends
From Todd LaRoche, EVP, Managing Director of Creative, Palio By now, most everyone who goes online either has a Facebook account or has heard about Facebook. But here are 11 very interesting facts about Facebook that you should know, especially if you have an interest in leveraging social media channels like Facebook to market a brand. [...]
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As Seen on TV… and in My House
July 21st, 2010 · No Comments · Creative, advertising
From Shelly Hagen, Copywriter, Palio Every now and then as I’m sitting watching a show with my boys, a commercial catches my attention. Not for the reason you might think – no, I don’t really want to purchase the Ped Egg foot care “system” or the Topsy Turvy tomato grower. More often than not, I [...]
ShareTags:Hanger Cascaders·infomercial·Little Giant Ladder·Ped Egg·Shake Weight·Sham-Wow·Slap Chop·Topsy Turvy·TV
