From John Guarino, SVP, Managed Markets & Payer Strategy, Palio More and more in the healthcare space, the success of a brand depends on having an understanding of managed markets. Nearly all business in our industry is managed. In some way, third party payers, be they commercial or government organizations, are affecting most use of drugs. [...]
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Are You Managing Managed Markets?
August 30th, 2010 · No Comments · Account Services, Industry Trends
Tags:atient Protection and Affordable Care Act·Comparative Effectiveness Research·FDAMA 114·managed markets·National Committee for Quality Assurance
There’s a Crow in Your Cubicle
August 27th, 2010 · No Comments · Account Services, Industry Trends
From Michael Boggs, Account Director, Palio From nature’s perspective, the crow is one of the most intelligent birds. Part of what makes the crow unique is that they are known to employ tools in order to help forage for food – they use almost anything they come across in the wild. What’s more is that [...]
ShareOutwit. Outplay. Outlast.
August 9th, 2010 · No Comments · Account Services
From Tiffany Ryan, VP, Account Services, Palio It’s the “tagline” of one of my favorite shows, Survivor. I’ll admit it’s not quality TV, but it is entertaining, and each season I enjoy watching to see which player’s strategy will win in the end. It’s a motto that serves marketers well, especially today. Budgets are tighter. [...]
ShareEducation Relays – Creating a New Medium for Brand Advocacy
August 5th, 2010 · 2 Comments · Account Services, Industry Trends
From Maureen Wendell, VP, Account Services, Palio A college friend of mine recently started a new business – Heard it From a Mom – that revolves around a unique viral marketing concept called the “Product Relay.” Heard It From a Mom Product Relays leverage the power of Moms when it comes to product endorsement. In [...]
ShareFriend or Foe?
June 14th, 2010 · No Comments · Account Services
From Joe Baumann, Account Supervisor, Palio The start of summer generally brings a new energy into the workplace – the sun is out past work hours, colleagues are taking vacations, and weekends are spent relaxing outdoors. The start of summer also brings business planning for the next year. And, of course, along with business planning [...]
ShareTags:DDMAC·med/reg·tactical plannin
Tweetings from ASCO 2010
June 7th, 2010 · 1 Comment · Account Services
From Maureen Wendell, VP, Account Services, Palio In 2009, I attended several diabetes medical meetings (ADA, AACE, ENDO, AADE) and noted a modest digital footprint – wireless café and abstracts on CD. Ho hum. At ASCO 2010, I was amazed at the transformation. Is it the progressive oncology community or a sign of the rapidly [...]
ShareTags:ASCO·diabetes·digital·Manhattan Research·oncology·social media
Is “the best defense a good offense”* in pharmaceutical marketing?
May 27th, 2010 · No Comments · Account Services
From Paul Johnson, SVP, Account Services, Palio “To attack or defend” is a question our pharmaceutical clients seem to deliberate over incessantly when facing substantial competition within their categories. They utilize war game research, physician IDI (in-depth interviews), and many other tools to help guide their strategic decisions. Often times, these primary research tools tell [...]
ShareA big, brand new bandwagon – every day
May 26th, 2010 · No Comments · Account Services, Industry Trends
From Peter Hopper, VP, Account Services, Palio Just awhile ago, L2, a self-described think tank focused on marketing innovation, announced the L2 Digital IQ Index for pharmaceutical brands – its first ever, digital-prowess rankings for our industry. And more recently we saw Wired take a strong stance on challenging the developers of the world to take notice [...]
ShareTags:bandwagon·Palio·social media·Wired
Customer Service – The Meat and Potatoes of Business
May 19th, 2010 · 1 Comment · Account Services
From Tiffany Ryan, VP, Account Services, Palio I come from a background in the service industry, meaning I used to balance trays of food and make restaurant diners happy. Yes, I was a waitress, and I loved every minute of it. I loved customer service, which is likely why I chose the career path I [...]
ShareMaking “Idle” Work for Others
May 13th, 2010 · No Comments · Account Services, Industry Trends
From Tiffany Ryan, VP, Account Services, Palio I often look to Fast Company for inspiration. I was introduced to it by my first real boss (“real” meaning my first advertising job). And I haven’t stopped reading since. Fast Company is all about innovation and unexpected discoveries. Never have I been more awe-inspired, than in reading [...]
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