From Mark McCoy, SVP, Brand Planning Director, Palio Consider some not-so random facts: The New York Yankees, Boston Red Sox rivalry is one of the biggest rivalries in sports. It has been going on for a hundred years. Viewer ratings are sky high every time the teams play each other. Around the time of any [...]
ShareEntries from July 7th, 2010
What a Great Guerrilla Marketing Idea!
July 7th, 2010 · 2 Comments · Brand Planning, Creative
Tags:Boston Red Sox·Bubble wrap·Guerrilla Marketing·NY Yankees
