From Allen Mercier, Senior Editor, Palio My high school typing class is never far from my thoughts. It all began in that concrete room of hum and thrum. No, the power of the written word wasn’t on my mind. What I return to daily is far simpler. However, those simpler times now complicate my life. I [...]
ShareEntries from June 29th, 2010
Is Our Environment Really Killing Us?
June 28th, 2010 · No Comments · Medical Strategy
From Tim Phalen, Medical Writer, Palio If you have not already read the newly released report entitled Reducing Environmental Cancer Risk: What We Can Do Now from the President’s Cancer Panel (PCP) yet, don’t do it. OK, I shouldn’t say that. You helped pay for it, after all. If you do choose to read it, don’t be [...]
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Pitch/Meeting Etiquette
June 25th, 2010 · 1 Comment · Operations
From Paula Purtell, Business Presentation Manager, Palio Have you ever been the presenter in a meeting, going through your material, believing everything is going smoothly … only to look out into your audience and realize you’ve lost the attention of some of the attendees? You panic. Sweat beads on your forehead. You start to lose [...]
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Do you really know your target audience? Probably not.
June 24th, 2010 · 5 Comments · Creative
From Langdon Jenkins, Group Copy Supervisor, Palio I’m still a big fan of magazines. Sure, the iPad is great, but it’s not a magazine. Just like the Kindle is not a book. Anyways, I subscribe to many magazines –– Fortune, Consumer Reports, Entertainment Weekly, This Old House, Martha Stewart Everyday Living (for the wife, mind [...]
ShareThe Sign on My Door
June 22nd, 2010 · No Comments · Brand Planning
From Bob Mason, EVP, Managang Director of Brand Strategy, Palio Soon after arriving at Palio over five years ago, I posted a couple things on my office door. One was a full-page ad that I’d recently seen in the Wall Street Journal that, in big brazen letters, admonished “NO MORE MEETINGS ABOUT MEETINGS.” Having come [...]
ShareIt’s not what you sell, it’s what you stand for
June 21st, 2010 · No Comments · Industry Trends
From Alan Steele, VP, Director of Studio Services, Palio In his book, It’s Not What You Sell, It’s What You Stand For – Why Every Extraordinary Business is Driven by Purpose, Roy M. Spence, Jr. says purpose is the definitive statement about the difference your organization is trying to make in the world. Purpose is understood by [...]
ShareSunscreen, Tax and Tanning
June 18th, 2010 · 1 Comment · Medical Strategy
From Tiffany Ryan, VP, Account Services, Palio We are nearing the official start of summer, and with that people of all ages are hitting up their local drugstores for their annual supply of sunscreen. I picked up ours a few weeks back and was surprised at the lack of sunscreen with an SPF of less [...]
SharePhotographers becoming videographers
June 17th, 2010 · No Comments · Creative, Industry Trends
From Kim Werther, Art Buyer, Palio Years ago, it was always print photo shoots that would piggyback onto the larger TV/Video production shoots. Now, however, those days are fewer and farther between. Because production budgets are getting tighter and HD-DSLR cameras have made producing video more accessable, agencies and clients have been hiring talent that [...]
ShareWhat’s the Big Idea?
June 15th, 2010 · No Comments · Creative
From Bob Rath, Associate Creative Director, Palio To creative people, the “That’s it!” moment that gives birth to ideas is part of the problem-solving experience. They first discover it, and then craft it into shape with talent and passion. As creatives, it’s simply what they do. The Creative Brief is their bolt of inspiration. It [...]
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Friend or Foe?
June 14th, 2010 · No Comments · Account Services
From Joe Baumann, Account Supervisor, Palio The start of summer generally brings a new energy into the workplace – the sun is out past work hours, colleagues are taking vacations, and weekends are spent relaxing outdoors. The start of summer also brings business planning for the next year. And, of course, along with business planning [...]
ShareTags:DDMAC·med/reg·tactical plannin
